When does Ethical Media practise impose on our own moral and ethical ideologies?

Ethical limitations within the Media are vital to ensure that industry professionals are not abusing the power that is granted to those passing factual and valuable information to an expansive audience. An issue however, presents itself when the source of information is under scrutiny and a journalist is put in the position to reveal or refuse to disclose their identity.

The Code of Ethics

The Media Entertainment and Arts Alliance (MEAA) and The Journalist Code of ethics states in section 3 of the code of ethics that Media Workers should; 

 “Aim to attribute information to its source. Where a source seeks anonymity, do not agree without first considering the source’s motives and any alternative attributable source. Where confidences are accepted, respect them in all circumstances.” (MEAA, 2019)

The section highlights the importance of maintaining credible sources and that when anonymity is given, it should under no circumstances be relinquished. However, this issue that this article intends to present is; When in fact, would it be more ethical to breach these ethical guidelines? Or should media practitioners be completely bound by the ethical standards that their industries regulatory bodies have devised? 

Was breaking the ‘Code of Ethics’, ethical?

This discussion stems from controversy that surrounded freelance reporter, Nick Martin-Clarke in July 1996. After the murder or a Taxi Driver in Northern Ireland, Martin-Clarke was given the opportunity to report on the case. Martin-Clarke then, to gain access to the suspect whom was already in prison, faked his way into the penitentiary, by acting as a governing official. (Smith, 2010)

After conversing with the prisoner, McKeown, Martin-Clarke reportedly offered complete anonymity in return for information from the case. After the promise was made, McKeown stated that he shot a taxi driver 5 times as a “Birthday Present” to a loyalist. (Smith, 2010)

When the information was obtained, Martin-Clarke defied the Code of Ethics which confined him to keeping his source anonymous, by releasing the information to the investigating police officers. 

“After swearing me to silence about the killing, he then boasted about it to me… I am now in witness protection for the rest of my life… Despite the difficulty of going against a source this was a promise I eventually felt, I could not keep.” (Smith, 2010)

The Murderer and the innocent victim.

Martin Clarke was criticised for his actions, with ‘Great’ reporter claiming that

“Although it is certainly in the public’s interest to put away a cold-blooded murderer, it cannot be done at the expense of Journalists Credibility.” (Smith, 2010)

This question remains, If Martin-Clarke’s actions sparked such an outrage, are these journalistic guidelines truly looking after the public’s interest? 

The Belfast Telegraph released an article which has two very opposing opinions of the actions that Martin-Clarke took. The widow of the murdered taxi driver gave a statement-

“What Martin-Clarke did, we are very thankful… Because of him coming forward, this helped bring McKeown to court.”(Wallace, 2003)

The reaction of the widowed mother to Martin-Clarkes action is contrasted by that of John Toner, the organiser of the National Union of Journalists, whom stated

“The NUJ was horrified that Mr Martin-Clark simply ignored such a basic principle of journalistic ethics and I understand a lot of our members who work in the north of Ireland are very concerned about his behaviour and the repercussions it may have on them.”(Wallace, 2003)

As demonstrated by the completely contrasting reactions by both individuals, it is easy to assume that there is a substantial gap between the ethics provided in the Code of Ethics, and basic ethical values that the public share. 

What about Legislation?

In reference to legislation, shield laws have been established to ensure journalists will give up a confidential source inside the court if it is deemed vital information by a judge. If the Journalists does not give up the source, then they have committed contempt of the court and are subject to serious penalty’s as harsh as prison time. (Sarre, 2018)

This means that in Australia, even legislation is preventing journalist to act in accordance to the Code of Ethics in which they are meant to abide by. The Supreme court case involving Fairfax journalists, Nick McKenzie and Richard Baker, whom refused to reveal a source since 2012. The source revealed that “high ranking executives in Reserve bank of Australia used Bribes to secure note-printing contract in Asia”(Lidberg, 2013)

The Bank’s governor denied the claims and sued the journalists for defamation. McKenzie and Baker have kept their source anonymous and in turn are facing the possibility of prison time for contempt of the court.(Lidberg, 2013)

Nick Mckenzie and Richard Baker

What is worst, breaking the code of ethics, or allowing someone to break the law?

Unlike the previous case, McKenzie and Baker are following their Journalistic code of Ethics, however, are now breaching legislative codes. It is important to remind ourselves that it is the journalists duty to provide the readers with information that is in the interest of the public. Even though Mr Martin-Clarke breached the Journalist code of Ethics, the information that he released proved vital to a court case of a murderer and completely in the public’s best interest.

Mr McKenzie and Mr Baker, whom have been praised by the journalist community, have indeed supressed information that is in fact, very much in the interest of the Australian public and users of the Reserve bank of Australia. It Is in my opinion that yes, McKenzie and Baker provide an outstanding example of following ethical media practices, but the same cannot be said for the way they are withholding valuable information to the Australian public. 

Should I follow the ethical codes, even though it goes against my own morals?

In resolution, there is a clear issue with the ethical regulations around Sources and Confidentiality. The Code of Ethics restricted Mr Martin-Clarke from freely giving the confession of a murderer to the police, and once he did, he became out casted by the journalist community. It is important to note that, once confidential sources are exposed, it does have a negative effect on the credibility of other journalists in the eye of the reader. It may also result in people not speaking to journalists out of fear of being exposed. (Pearson and Polden 2019)

However, when information that is vital to Australian people and a defamation case in the Supreme court is withheld from court because of a reporter’s journalistic integrity, it goes against the very nature of journalism itself.

What do you think?

With the information presented I now leave the question to you. Do the current guidelines set by the Journalist code of ethics abide by your moral compass? If you were in a similar situation to Martin-Clarke, or Mr McKenzie and Mr Baker, would you act as they did? Would you give up a source to help resolve an unsolved murder, or would you choose to disclose the source that could provide information that could potentially affect thousands of Australian people? 

Thank you for reading. 

Bibliography.

MEAA. (2019). MEAA Journalist Code of Ethics. [online] Available at: https://www.meaa.org/meaa-media/code-of-ethics/ [Accessed 26 May 2019].

Smith, S. (2010). Media Ethics Case Study: Nick Martin-Clark Broke Source Confidentiality Agreement. [online] iMediaEthics. Available at: https://www.imediaethics.org/media-ethics-case-study-nick-martin-clark-broke-source-confidentiality-agreement/ [Accessed 26 May 2019].

Wallace, A. (2013). Union kicks out journalist – BelfastTelegraph.co.uk. [online] BelfastTelegraph.co.uk. Available at: https://www.belfasttelegraph.co.uk/imported/union-kicks-out-journalist-28154342.html [Accessed 26 May 2019].

Sarre, R. (2018). Why shield laws can be ineffective in protecting journalists’ sources. [online] The Conversation. Available at: https://theconversation.com/why-shield-laws-can-be-ineffective-in-protecting-journalists-sources-101106 [Accessed 26 May 2019].

Lidberg, J. (2013). Journalists McKenzie and Baker go unshielded before demands to reveal sources. [online] The Conversation. Available at: https://theconversation.com/journalists-mckenzie-and-baker-go-unshielded-before-demands-to-reveal-sources-11914 [Accessed 26 May 2019].

Gif 1- GIPHY. (2019). Tom Hanks Wtf GIF – Find & Share on GIPHY. [online] Available at: https://giphy.com/gifs/frustrated-email-5QFbWsGn5rLOg [Accessed 26 May 2019].

Image- Slideplayer.com. (2019). Journalists’ Sources 19th November ppt download. [online] Available at: https://slideplayer.com/slide/9822283/ [Accessed 26 May 2019].

youtube video- https://www.youtube.com/watch?v=R6AaVA6pclg (2019). Independent. Always. The Age – Nick McKenzie and Richard Baker. [image] Available at: https://www.youtube.com/watch?v=R6AaVA6pclg [Accessed 26 May 2019].

MEAA Code of Ethics snapshot- journlaw. (2019). The MEAA Code of Ethics: all spin and no stick. [online] Available at: https://journlaw.com/2013/11/26/the-meaa-code-of-ethics-all-spin-and-no-stick/ [Accessed 26 May 2019].

Pearson, M & Polden, M 2019 ‘The Journalist’s guide to media law; a handbook for communications in a digital world’, Allen & Unwin, Crows Nest, NSW.

Art; A Vision of context or a sign of the times.

During my Travels through Europe, I was blessed to be exposed to some of the most powerful artworks in history. Da Vinci, Picasso, and Michelangelo, all voices of their generation and displayed in all corners of Europe. Art is not just physical, but emotional and thought-provoking.

To be exposed to Art is to be exposed to culture. I found myself most allured by the Eastern wall in Berlin. Famously known for its incredible street art, the East-Berlin wall is full of pain, loss and the division of an entire city.

A complex image is one with both denotation and connotation. A story for what is first seen and what is represented.

Possibly the most famous mural on the Berlin wall is the ‘The Soviet Union, Kiss.’

The denotation-

The image depicted in the mural shows what is seen to be a passionate kiss between the Soviet Union Leader, Leonid Brezhnev and the East German President, Erich Honecker as the two rejoiced in a cease to the elongated civil war. The image shows two men simply sharing a kiss.

The Connotation-

What the image does not show is the complexity and enormity of that moment in history. After years of the Tyrannical Soviet rule, the kiss represents the peace at the end of years of war and bloodshed. The image is solidified in the remnants of the East Berlin war as a Momento of the destruction of the Berlin war that caused a rift in one of Europe’s most influential cities. The mural will remain as a memorial for the loss, suffering, and lives lost in the power struggle of Berlin in the 1900s.

Often the Connotation and the Denotation can mean different things, yet amplify powerful messages at the same time. When I first approached the mural, I admired it for it as a sign of the times, the acceptance of sexual orientation in our society. It wasn’t until further inspection and research when I was filled yet again with a sense of admiration with the literal context meaning so much to the progression of those living in Berlin at the time. (Turnbull 2019)

The image can be perceived in more than that of its context. The mural can also highlight the acceptance of Homosexual orientations and the ability for people to be united in their differences. The meaning of the image is really in the eye of the beholder.

I would love to hear your thoughts on the power of this image and what you take from it?

References-

Senior Prof. Sue Turnbull Lecture 2019

Quote-Quotemaster.org. Quotes about Connotation (77 quotes). http://www.quotemaster.org/Connotation

YouTube. History Brief: The Berlin Wall Explained. https://www.youtube.com/watch?v=X3Xe4AdJaFQ

Michelangelo gif- Gifer.com.   https://gifer.com/en/7Szp

The berlin kiss photo- Pinterest, . https://www.pinterest.com.au/pin/174866398008034409.

Berlin wall gif- Gifer.com. https://gifer.com/en/2WZw

Berlin kiss gif and other information source- iHeartBerlin.de. The Story Behind the Iconic Kiss on the Berlin Wall. [http://www.iheartberlin.de/iconic-kiss-berlin-wall-eastside-gallery-bruderkuss

Does the Media control more than just what we see?

Media is often referred to as a voice for society, an informative mechanism that is for the people, by the people. The question, however, remains of the integrity of the media and do the values of publications really align with that of the people, or is it merely a well-oiled money-making machine that fills the pockets of major corporations. Furthermore what effect does the media have on society and politics?

In the Public Image?

Commercial media organizations are majority owned by 5 players. The Murdoch’s, Fairfax, Kerry Strokes, The Packers and The Gordans.
These empires own the likes of the Channel 10 network (the Packers), The Sydney Morning Herald (Fairfax), The Herald Sun, The Dailey telegraph and Nova (The Murdoch’s.)


Australia’s level of media ownership concentration is already one of the highest in the world. – Shadow minister for communications, Michelle Rowland, press release, November 8, 2016.(The Conversation, 2016)

The Murdoch’s, The Packers and Fairfax are names that often circulates around discussion of the media. Who are the people behind the name? Are they merely influential names in the media game? Or are they the finance behind a country with a media empire in which the people who believe they are being represented by the media, are in actual fact, slaves to the corporate mass deception that dictate what we buy, who we vote for and how we perceive ourselves to fit into society? This can be seen as the use of relevant media theory, ‘Hypodermic Needle’.

In terms of Politics, the media ensure that politicians are held accountable for their actions by inspecting and dissecting their movements and decisions and releasing this information to the public. However, the media can sway voter opinions. If Mr. Murdoch has an alliance with the particular party, for example, his media empire could focus on the positives that come out of the favored party and scrutinize that of the opposition.
That being said, Media corporations pride themselves on being neutral but what is to say that a political agenda could be a subtle value that is spread to millions of unknowing people. (Lamb, 2019)


 Malcolm Turnbull pointed to “an insurgency” in his own party and “outside forces in the media” as the architects of his demise. (Davies, 2019)

UMad Turnbull??

Media giants also can hold corporations accountable for their misconduct. Media can ensure that big businesses are not just acting within the law but also acting ethically responsible too.

This is a little insight into the sheer power that the Media has and along with that, who controls the media and the power behind it? We as consumers put so much trust into large Media corporations acting with our interests at heart, but do you feel comfortable knowing that just 5 organisations can monitor everything you see? Do you genuinely feel represented by the Media or do you think that like many industries in Australia, money is the main priority? I’d love to hear your thoughts.

FriendlyJordies input

Reference- Quote 2- Davies, A. (2019). A very Australian coup: Murdoch, Turnbull and the power of News Corp. the Guardian. https://www.theguardian.com/media/2018/sep/20/very-australian-coup-murdoch-turnbull-political-death-news-corps.

Quote 1- The Conversation. (2019).  is Australia’s level of media ownership concentration one of the highest in the world?. http://theconversation.com/factcheck-is-australias-level-of-media-ownership-concentration-one-of-the-highest-in-the-world-68437

Article- Lamb, B. . Australian Media Ownership | VCE Media, Victorian Curriculum, Media Arts, digital literacy, media education, filmmaking. Lessonbucket.com. https://lessonbucket.com/vce-media/unit-1/australian-stories/australian-media-ownership.

Image-Aph.gov.au. in the public interest? – Parliament of Australia. https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/rp/RP0708/08rp01 [Accessed 10 Apr. 2019].

Tom Cruise Gif- GIPHY. Tom Cruise Glasses GIF – Find & Share on GIPHY. https://giphy.com/gifs/5kivQTRtGGllC

Youtube video- YouTube. The Media is Lying to You. https://www.youtube.com/watch?v=qhLUajiVKo4

Are active audiences a mechanism for change?

To be a part of an audience is a concept that as human beings in the 21st century, we often can’t seem to see it for more than its face value. To merely define being a part of an audience as a group of people focussing on one or perhaps more than one object/person would be to negate the real power that an audience can play in society. Current media has redefined how we act as an audience and the impact that an audience indeed has.
Audiences are much more than those who merely wish to be entertained. An audience can be much more than that. An audience can be a movement. A mechanism for change.

My experience of being a part of an audience occurred in 2018 in Toronto at the Pride festival.

One of my travel companions showed a live stream of the event on Facebook that we thought it may not be something that we should miss. We viewed the beginning of the parade and came to the conclusion that if it were so close that we could practically hear it, then it would be foolish to miss it. We left our hostel, and on the way, I was able to open up my Snapchat account and access the “Snap Maps” feature that allowed me to view the snapchats of people who were also in the area celebrating the event. The party looked unmissable.

How the Snap Map feature works.


After enjoying the festivities of the evening and celebrating with a night with strangers from all different nationalities, religions and sexual orientation, it was evident that we were a part of something much more than an audience to a parade. The night meant something to every person in the crowd, and the audience became connected.

Our reasons for attending the festival was merely to be a part of the experience; however, we ended up being apart of something much more.

Toronto 2018

Upon reflection of the event, the memories I shared with the friends I have made will have a lasting impact on how I see the world. There was no apprehension of the lines being too long or it being too crowded. There was no anguish over the drinks running out. We only remembered the night for the positives. The day after we were able to relive the evening on Instagram where we saw photos and videos of people celebrating the march.

An audience can no longer be defined as the people in the physically at the event because media has changed this. Social media allowed strangers from all over the world to be a part of that audience and to know that they are supported by the thousands of people who attended the event.

It is important to remember that although you may sometimes feel disconnected from society, being a part of something as simple as an audience for a parade can be far more powerful than one may think. This amplifies the concept that audiences are in fact more than just an individual, but an entity. The evening demonstrates the idea of being an apart of an active audience and how that can have a positive effect.

References-

Image 1- Sbs.com.au. (2019). https://www.sbs.com.au/topics/sites/sbs.com.au.topics/files/styles/body_image/public/gettyimages-544415594.jpg?itok=evA01gZy&mtime=1471347249 

image 2-View the VIBE Toronto. . Your Ultimate Guide to Toronto Pride 2018 – View the Vibe. https://viewthevibe.com/ultimate-guide-to-toronto-pride-2018/ 

Tenor. Its All Love GIFs | Tenor.  https://tenor.com/search/its-all-love-gifs

Pride flag gif-GIPHY.  Gay Pride Rainbow GIF by Capital Pride | Have Pride 365 https://giphy.com/gifs/capitalpride-capital-pride-have-365-dc-2016-3oEjI2KZLu5Wll2EIo

Snapchat maps- Gifer.com Available at: https://gifer.com/en/4jtO